If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Southfield-based ad agency Doner announced Thursday it is joining with Minneapolis-headquartered Colle McVoy to create ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

Taylor Castillejo and 39 other East Tennessee young professionals were honored in Knoxville as they joined Knox News' 40 Under 40 Class of 2025.

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. The names may be unfamiliar to ...

Campaigns rarely fail in obvious ways. Most begin with a promising lift: Engagement is high, click-through rates spike, and the media plan is working as expected. But within a matter of days, the ...

This is the moment agencies have been dreading and denying in equal measure. The business model that sustained professional ...