Seeking Alpha

Scrum Alliance Launches Agile for Marketing Microcredential Course

DENVER, Jan. 16, 2025 /PRNewswire/ -- Scrum Alliance® has released an all-new on-demand microcredential course, Agile for Marketing. This course addresses challenges that go hand-in-hand with the ...
InfoQ

Agile for Marketing and Communication

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...
The Drum

Agile marketing (what it means in practice)

For the uninitiated, dipping a toe into the swirling pool of agile-related content and training that’s on offer can be a confusing and baffling experience. This is an especially pertinent challenge ...
Business Wire

Tenon and AgileSherpas Launch Strategic Partnership for Aligning Agile Marketing Strategy and Solutions

INDIANAPOLIS--(BUSINESS WIRE)--Tenon, the innovative Marketing Work Management solution built on ServiceNow, and AgileSherpas, the world’s leading Agile marketing consulting, training, and coaching ...
Forbes

Getting Started With Agile Marketing Measurement

The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ ...
CMS Wire

Why Top-Down AI Mandates Fail—and What Marketing Leaders Must Do Instead

Agile teams advance. Marketers working in agile environments integrate AI more effectively. Training needs application. Formal learning must be paired with hands-on experience to stick. Senior leaders ...
CMS Wire

What You Need to Enable and Sustain Marketing Agility

These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. In 2021, for the first time in its four-year ...
The Drum

‘Agile marketing’ is a crutch for those who do not have a real strategy

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...
Forbes

How Marketing Teams Can Implement AI Successfully

Andrea Fryrear is CEO and cofounder of AgileSherpas, a leading consultancy for building modern marketing operations that are AI-ready. Marketers are widely acknowledged to be among those greatly ...
InfoQ

Taking Agile to Marketing: Process, Teams, and Success Stories

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...
The Business Journals

Three ways to fail at Agile marketing (and what to do instead)

Cofounder of AgileSherpas, helping marketing executives transform their operations by adopting Agile ways of working: AgileSherpas.com To continue reading this ...