From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We’ve all heard it before: “TikTok made me buy it.” Maybe it was a viral skincare product, a trending kitchen ...

The awareness stage of the consumer journey is the first step in the process. It is when a customer becomes aware of a product or service and begins to research it. During this stage, customers are ...

If you’re selling online, you already know how competitive this space is. One thing is for certain here: If you’re overlooking a critical stage in the buying process, your competitors certainly are ...