ZoomInfo has launched two B2B applications, CommunitieZ Go and ZoomInfo Mobile. With both free and premium versions of the application, they both aim to support the growing demand for instant access ...

What must you consider before going down the app route? Ryan Malone, director at Propeller Mobile gives the following tips The Internet and mobile generation offers a new and effective way to engage ...

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

For many millennials, private social media or ‘dark social’, are the preferred channels. It refers to private social accounts which, unlike Twitter and Facebook that broadcast posts, allow users to ...

"The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon Plutsky in an article at ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers ...

As a juror at The Drum Awards Festival, Chris Blades brings an enterprise B2B perspective shaped by his role at Verizon. As ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...