Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...

With self-guided research becoming standard practice for business buyers, it’s no surprise that 71% of marketers said content marketing is becoming more important for their organization. Content is a ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

Expansion supports growing demand for data-driven, AI-enabled digital marketing services across enterprise and high-growth B2B sectors.Chicago, ...

Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and ...

Cos Mingides is co-founder and head of effectiveness at True and authored the inaugural Best B2B award-winning paper at the ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

According to David, who will be speaking at Ignite, the foundation of navigating the EU AI Act in B2B marketing lies in balancing innovation with compliance: “If you think of B2B Marketing as a ...

Almost two years have passed since that morning in November when we were first exposed to OpenAI's ChatGPT. We were shocked. Stunned. We played with it and asked it to write songs, and we had fun ...

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers is Spotify Wrapped Day. While it’s fun to see how you stacked up against other fans (shout out to ...