The famous BMW tuner and builder turned in-house luxury sub-brand gets a cleaner face ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

The new badge still features a throttle body and a crankshaft, as BMW brings Alpina in-house and prepares to launch a new ...

Don't worry, it didn't make any radical changes. In fact, BMW's tweaking of its legendary badge is so modest that you have to squint to spot the actual differences. CarScoops took note when BMW ...

BMW Alpina has unveiled a redesigned brand emblem as it transitions into a standalone marque under the custodianship of BMW Group. The update follows the br ...

BMW Stand-alone brand Alpina goes full throttle as they crank up their logo BMW ALPINA is charting a bold new chapter, one ...

BMW updates Alpina’s classic logo for the nose of its “exclusive new brand” ...

After the transfer of the Alpina trademark rights on January 1, BMW unveiled a new wordmark and font for its luxury ...

The 2027 BMW iX3 debuts a new logo, blink and you'll miss it. But this quiet update marks the start of a new era for the brand.