BMW Alpina reveals a simplified blue-and-white logo as BMW’s Alpina trademark transfer takes effect in 2026. Early details ...

BMW now has full control of Alpina and is overhauling the tuner's logo, wheel designs, and production facilities.

Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language rollout.

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

BMW's round logo is receiving its first redesign in more than two decades. The German automaker's refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

The remaining chrome elements now carry a darker, smoked tone, adding a more contemporary touch. The BMW lettering has been refined with thinner characters, and the black surround has moved away from ...

The new BMW Alpina sub-brand has released a trickle of information since the beginning of the year, when BMW took the marque ...