BMW now has full control of Alpina and is overhauling the tuner's logo, wheel designs, and production facilities.

It’s a perfect blend of heritage and modern design.

BMW is changing its logo. The company will start putting it on all of its vehicles, beginning in February. It looks nearly ...

BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language rollout.

Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

The 2027 BMW iX3 debuts a new logo, blink and you'll miss it. But this quiet update marks the start of a new era for the ...

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

The remaining chrome elements now carry a darker, smoked tone, adding a more contemporary touch. The BMW lettering has been refined with thinner characters, and the black surround has moved away from ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...