Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...

I was in my favorite bookstore back when that was a thing to do, when I came face to face with my past. There on the shelf was a brand-new, reissued copy of the cookbook my brother and I had as ...

“Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today’s Kitchen,” Houghton Mifflin Harcourt, $25, 240 pages, hardcover Check out “Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today ...

MINNEAPOLIS--(BUSINESS WIRE)--At home, at the store or anywhere in between, more than 10,000 of the most popular, time-tested Betty Crocker® recipes are just a fingertip away with the new Betty ...

GOLDEN VALLEY, Minn. — A staple in many home kitchens is getting a refresh. The Betty Crocker Cookbook is returning with a new 13th edition. The classic cookbook includes 375 new recipes, plus new ...

Betty Crocker's iconic identity was created in 1921. Since then, Betty Crocker's advice, cookbooks, and cake mixes have become a staple in households around the world. Here are some surprising things ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste, demographics and ...

The “Big Red” cookbook was first published in 1950. For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” ...

I was in my favorite bookstore back when that was a thing to do, when I came face to face with my past. There on the shelf was a brand-new, reissued copy of the cookbook my brother and I had as ...