Beyoncé‘s Cowboy Carter has caused a surge in the Black community’s demand for Western wear, and Black-owned businesses are also profiting tremendously. The superstar’s cowboy-inspired fits are ...

Black businesses are getting into cowboy core due to rising demand. Beyoncé Knowles-Carter’s Cowboy Carter tour is sparking a new generation of DIY entrepreneurs. The global superstar is on a winning ...

Beyoncé's "Cowboy Carter" tour has boosted interest in Western fashion, particularly cowboy hats. Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats.

PENDLETON, Ore. — In bold orange cowboy clothes, George Fletcher mesmerized the Pendleton Round-Up Arena rodeo crowd as he charged around on his competition horse. It wasn’t just the bright orange ...

If the mainstream’s recent embrace of cowboycore has taught us anything, it’s that you don’t have to go full Costner cosplay to capture some of the hardened allure of western wear. It helps, of course ...