Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

A man dressed in a blue bunny rabbit outfit was unsuccessful in his attempt to rob a currency exchange in Sweden, according to reports. The costumed criminal and an accomplice wielding a shotgun ...

The Le Mars-based company that makes Blue Bunny ice cream has changed its logo and packaging. The new logo, which features a cursive letter “B” with rabbit ears and a cottontail, was unveiled this ...