Boots Opticians has revealed a new advertising campaign featuring a television advert with four key scenes that celebrate ...

Boots Opticians is going through a “reset moment”, with a new campaign focused on “doing things differently” to stand out in a crowded market. The ‘Because There’s Only One Choice’ campaign is aimed ...

Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in ...

Showcased across TV, radio, social media and OOH and developed with media agency The River Group, the optician’s new ‘because there’s only one choice’ campaign features four short scenes that focus on ...

Boots Opticians will close its current Wakefield branch to move to a new premises in February.

The campaign, created by Mother, includes both 10 and 30 second spots, and continues the ‘Here come the guys’ executions begun by Boots UK last year, using insights identified to highlight its offer.