The brands are dueling over straps. By Sam Reed Not all sports bras are created equal. Their general shape may seem simple, but for the billion-dollar athletic apparel industry and the many behemoths ...

Technological advances and a growing line of research have paved the way for a new class of support systems that are comfortable, look good, and fit a wide(r) variety of bodies. New perk: Easily find ...

A new bra design is being heralded by its makers as a possible remedy to the neck and back pain that can be suffered by women with larger breasts. Research found that wearing a bra based on unique 3D ...

Finding a bra that’s both comfortable and supportive can feel like an impossible task. It’s practically canon in every bra-wearer’s journey to slog along looking for a bra that fits just right. From ...

Bra shopping is one of the most important tasks of any teenager's life. For countless young people, it’s a rite of passage, marking their official journey into adulthood. Knixteen, the teen-specific ...

Ladies, don’t say physics never did anything for you. Your days of awkwardly pulling up your slipping strapless bra during a night on the town—thereby ruining the illusion of glamorous savor faire—may ...