Not long into The Wizard of Oz, Dorothy leaves a world of black and white and experiences Oz for the very first time in color. Eighty-two years later, it’s still an iconic cinematic breakthrough that ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

When you hear “big blue,” what company do you think of? Some companies, organizations and even people are so consistent and steadfast in their use of color, that they almost own that color in our ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. These brands understand the importance of communicating through ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...

It has been shown by psychologists and neuroscientists such as Daniel Kahneman and Antonio Damasio that humans process information and make decisions based on emotion. The same is true regarding ...

The events of 2020 forced retail marketers to take a hard look in the mirror and come to terms with the state of customer relationships and especially brand loyalty. For some, especially those that ...

Colors are thought to carry emotional meaning. Even more, many agree that color impacts us in the way we think and feel. We can find many sources that tell us to paint our bedroom walls in blues and ...