Brand equity is a way of being able to quantify how clients in the market perceive your brand. It's something you have to invest in to create a business that is scalable and maximizes profit. Brand ...

Jackie Shoback is cofounder and managing director of 1414 Ventures, an early-stage venture capital fund focused on digital identity. In the current data-driven economy, fostering growth, profitability ...

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Opinions expressed by Entrepreneur contributors are their own. When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment tied to Enron, most people thought its 90-year-old ...

As someone deeply invested in the community — co-chair of DC Startup Week, the premier nexus for entrepreneurs, founders and investors in the DC, Maryland and Virginia region; founder of Disruptive ...

Consumer Business, ASUS India, shared how tech brands are moving beyond hardware specifications to build purpose-driven ...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.