Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Slack didn’t buy Super Bowl ads. It didn’t plaster airports with billboards. But it still became the default operating system for modern work. How did they do it? Because the experience was the brand.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

What's your competitive advantage when AI can do everything everyone does? 20 years of Kantar's BrandZ data point to one answer: brand equity.

What's in a name? That which we used to call Twitter no longer smells as sweet, according to just-released brand equity valuation platform Brand Finance, which this morning downgraded the value of X's ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they ...

SAN DIEGO--(BUSINESS WIRE)--Strategic Vision (SV) today released its 2025 Brand Equity Index™ (BEI), the only metric that captures the emotional DNA of automotive brands. With more than three decades ...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.