The notion of “brand equity” has long been of great interest to marketers, as evidenced by the number of books and articles on branding that have appeared both in the business press and on this very ...

Wouldn’t it be great if brand equity could be measured daily, like the Dow Jones Industrial Average, instead of on a quarterly, or bi-annual basis? Imagine the decisions that could be made by being ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Readers interested in branding… read on! As you may remember, we are writing a four-part article designed to help you better understand the domain of branding—in particular, the idea of brand equity ...

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Brand equity is a way of being able to quantify how clients in the market perceive your brand. It's something you have to invest in to create a business that is scalable and maximizes profit. Brand ...

Global brands will now benefit from DV’s industry-leading brand reputation protection across YouTube Shorts inventory NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software ...

Trade publications like AdAge (paywall) and Campaign are covering attention. There is an advertising industry trade group called The Attention Council. The Advertising Research Foundation, of which my ...

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its YouTube brand safety and ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...