Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

Discover the impact of startup brand development on valuation and growth. Learn why early investment is crucial for success.

Paid visibility simply doesn’t cut it anymore. Audiences are now evaluating brands through AI-curated summaries and reputational signals, not just traditional search marketing and paid spend. And this ...

In the digital age, executive reputation is one of the biggest brand success factors. It impacts everything from brand sentiment, trust and equity to its market value. Why? Positive executive ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

Private-label brands are entering a “super cycle” phase, evolving beyond entry-level price options to become a sophisticated tool for value creation for brand strategy and equity, according to Rachel ...

MANILA, Philippines — Marketing columns usually focus on positioning, differentiation and shareholder value. This Valentine’s ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...

Discover how the return on market value of equity (ROME) metric helps value investors find undervalued stocks by analyzing profitability against market capitalization.