Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

BOSTON & LONDON--(BUSINESS WIRE)--Private equity professionals say that the need for a strong brand has increased amid growing competition in the industry according to a new joint study by SuperReturn ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

Unlike brand equity, Brand Momentum reveals whether brands are rising, stagnating, or quietly losing relevance.

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

As someone deeply invested in the community — co-chair of DC Startup Week, the premier nexus for entrepreneurs, founders and investors in the DC, Maryland and Virginia region; founder of Disruptive ...

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...