Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
BOSTON & LONDON--(BUSINESS WIRE)--Private equity professionals say that the need for a strong brand has increased amid growing competition in the industry according to a new joint study by SuperReturn ...
Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...
Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...
Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they ...
A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics. Establishing brand ...
There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results