Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

As culture shifted into group chats, TikTok feeds, and always-on platforms, brand discovery stopped happening in one place.

On Thursday morning, PUMA officially launched a multi-year marketing campaign that redefines the game with a bold new strategy. The "Go Wild" campaign is the biggest global marketing campaign in the ...

Morgan Stanley is in the process of developing a new global branding campaign, yet the firm will not reveal the full details of the plan. The new branding campaign, which is being handled by the ...

Efforts are underway to create a new marketing strategy for the village of Glenview—and a familiar 108-year-old bear could be at the center of the campaign. Glenview elected officials in September ...

Australian construction firm Mirvac has launched a bold new campaign, marking the first time it has “really told [its] brand ...

Best & Less has partnered with Connecting Plots Group to launch a brand repositioning campaign titled So. Much. Better..

One year after Marshfield Clinic and Sanford Health integrated, the Marshfield Clinic region of Sanford Health is launching a new brand campaign.

PU Prime launched The Grind, the second phase of its three-part global brand campaign, "Champion in You", shifting the focus from the decision to begin trading.

Amelia Gray wears tiny micro shorts in a new Stella McCartney campaign post, shared as an edited carousel on social media.

The announcement coincides with the launch of a new campaign featuring Sreeleela, which is expected to will run across ...