You have your product, you’re ready to make sales, but people aren’t seeing your product. Brand awareness is the first step for marketing your product or service. It is the degree of recognition your ...

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Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

One of the standout benefits of influencer marketing is the outstanding return on investment (ROI) it offers to brands. By partnering with influencers who have built loyal and engaged audiences, ...

Marketing is a crucial part of any business, but it’s especially important for small businesses looking to build a strong brand and stand out in a competitive market. MailChimp says that "many small ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

LRS is a leading global provider of on-site paging, guest management and surveying tools. The company gained traction in the restaurant industry in the 1990s when it invented the first guest pager.

As tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial ...

Tongwei’s presence in Europe will help the company build its brand awareness in the European markets. Image: Tongwei. In the solar industry, not many PV manufacturers can boast of being a fully ...