The modern B2B buyer's journey is fraught with poorly performing sites, ill-planned user experiences, and half-baked solutions. A whopping 97 percent of B2B buyers report experiencing a pain point ...

Across property, retail, and B2B sales, you are still being pushed through a linear “funnel” that was designed for a slower, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The foundational blueprint of the B2B buyer’s journey hasn’t changed: Captivate interest at ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

Demand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle.

The concept of a traditional buying funnel has been around since 1898, but reality is that today’s buying process is more circular. Gray added: “Today, buyers are traveling around the buying path and ...

Understand your buyer persona to create content that guides them from awareness to action. Align content with each buyer journey stage to boost engagement, conversions and brand loyalty. Understanding ...