Singapore’s FairPrice Group has more than 3,500 private label brands and now owns the market leader product in 28 of the 70 ...
CPG companies now need to achieve annual productivity gains of 5% or more just to stay competitive. Traditional cost-cutting measures like travel freezes, hiring pauses, and other age-old efficiency ...
Building a packaged food or beverage business from scratch can be expensive and overwhelming for entrepreneurs, but Startup CPG is making it a little easier with a suite of free tools, extensive ...
In the CPG marketing world, everything is new, and nothing is normal. As the pandemic continues to upend grocery shopping habits short and long term, CPG marketers are struggling to reach consumers in ...
New research from eMarketer projects that digital ad spending in the consumer package goods sector will moderate in the coming two years, but still outpace other industries. Toiletries, cosmetics and ...
The consumer packaged goods (CPG) market has historically been inclined toward tremendous growth, and thanks to AI, it shows no signs of slowing. Given that it’s worth billions in the United States ...
It has been a turbulent couple of years for businesses in consumer packaged goods. The Covid-19 pandemic sent a significant shock through the established patterns. People were spending more time at ...
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