Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

To date, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated since its launch in 2023. HomeScreen ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

Singapore-based telco StarHub will start offering advertisers access to premium TV inventory through a partnership with supply-side advertising platform Magnite and Hoppr, a Connected TV (CTV) ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...