TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...
What is it? CTV refers to televisions and TV-connected devices that stream content via the internet rather than through ...
In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ...
Its advanced Supply-Side Platform (SSP) is designed to maximize revenue for publishers while providing advertisers with transparent access to premium, brand-safe inventory across all screens, ...
When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.
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