Chuck E. Cheese opens Chuck’s Arcade, a nostalgia-driven business that focuses on video games. The chain has opened 10 locations in 8 states. It hopes to attract an older audience in these locations.

The new brand builds on Chuck E. Cheese’s nearly 50-year legacy, combining retro classics like Ms. Pac-Man®, Galaga®, and Donkey Kong® with modern titles such as Jurassic Park, Halo, and Connect Four ...

Chuck E. Cheese is all grown-up. Sort of. Brea Mall is now home to a Chuck’s Arcade, the first location in California and 10th in the U.S. When the company unveiled the concept earlier this year, ...

Chuck E. Cheese is fully aware it's a nostalgic place for adults. While parent company CEC Entertainment still operates children's play locations across the United States, its perhaps even more ...