Blue is the most common favorite color in the world, which is why so many companies have used it for their logos and mobile app icons. However, by picking blue as a primary branding color, many ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal (test your knowledge of trademarked colors by taking this pop quiz). The color a company uses ...

Popular streaming platform Twitch has unveiled its new branding after working on the project over the last year. The Amazon-owned streaming platform for gamers now features a new logo, icon, font, ...

Microsoft in August floated some new designs for the VS Code icons in the midst of a broader developer tools initiative at the company. The negative feedback started immediately, proving once again ...