The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

In a marketing environment, a competitor analysis is a crucial part of a small business's overall strategy and should include a thorough assessment of the strengths, weaknesses, opportunities and ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

Marketing management, according to the American Marketing Association, refers to the process of planning and implementing conception, pricing options, promotion, and distribution of products. It also ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

As marketers, we have more information about our consumers than ever before. This has occurred because of the rise in popularity of the internet and the digital world. Many businesses have evolved and ...

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...

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