If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E a try. The ...

As GM looks for new ways to reduce expenses, it is beginning a series of marketing agency evaluations to determine which media and advertising operations can be more economically performed in-house ...

Antonella Pisani is the CEO of Eyeful Media, a leading digital marketing agency that is one of the fastest-growing businesses in the US. The decision for CMOs and business leaders to identify the best ...

New business wins increased 11% for creative and media agencies globally in 2022, but the value of new business decreased by 35%, according to a new report from consultancy R3 shared with Marketing ...

The WPP Group grabbed a spot on Sanofi’s ad agency roster after the Big Pharma spent six months reviewing its marketing team. WPP joins Publicis and Havas as creative and media agencies across ...

Fresh Move Media earns recognition as the Best Marketing Agency in Richmond VA according to Expertise.com for expertise ...