First, it was synergy. Then vision. Now, the marching orders from executive suites: accountability. So how do you achieve accountability? One key is customer equity. Briefly, customer equity is ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. I recently led several executive panels at the Customer ...

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are ...