The customer journey has always been an important concept for marketers, a road map that guides potential customers from awareness to purchase. But the path has evolved. Today, the journey doesn’t end ...

If you’re selling online, you already know how competitive this space is. One thing is for certain here: If you’re overlooking a critical stage in the buying process, your competitors certainly are ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

Dom Nicastro, editor-in-chief of CMSWire, sits down with Todd Unger, chief experience officer at the American Medical Association (AMA), to discuss strategies for customer experience (CX) and insights ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

When using AI to improve your individual marketing output, think first about your customers rather than specific tools. Or vice versa: this is all about your individual efficiency and creativity, ...

Consumer expectations continue to drive digital transformation in banking—catalyzing them to become more customer-centric and tech-savvy at every turn. Increasingly, compliant digital communications ...