The customer journey has always been an important concept for marketers, a road map that guides potential customers from awareness to purchase. But the path has evolved. Today, the journey doesn’t end ...

If you’re selling online, you already know how competitive this space is. One thing is for certain here: If you’re overlooking a critical stage in the buying process, your competitors certainly are ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

Dom Nicastro, editor-in-chief of CMSWire, sits down with Todd Unger, chief experience officer at the American Medical Association (AMA), to discuss strategies for customer experience (CX) and insights ...

Consumer expectations continue to drive digital transformation in banking—catalyzing them to become more customer-centric and tech-savvy at every turn. Increasingly, compliant digital communications ...

When using AI to improve your individual marketing output, think first about your customers rather than specific tools. Or vice versa: this is all about your individual efficiency and creativity, ...