Need to build a customer journey map for your business? CMSWire interviewed practitioners and experts to shed light on how best to approach your first customer journey map. Customer journey mapping ...

We often compare journey analytics to blind dating. In today’s world, people will often meet online prior to meeting in person. If you think about it, there is a lot of information you can find about ...

Digital transformation is quickly becoming the “Band-Aid” of modern times: It's a term so overused that its meaning is no longer clear. Worse, countless service providers unskilled in its nuance have ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Do you have an innovation that could make a difference? Whether a researcher, entrepreneur, inventor or problem solver, the Starting Blocks Customer Discovery Workshop at Venture Partners at CU ...

Consumers interact every day with brands of all shapes and sizes. Whether it’s while people are commuting to work, watching their favorite shows or buying snacks at a convenience store, brands embrace ...