Customers lead now. Shift from dictating customer paths to enabling them to design their own journeys through open-ended customer journey orchestration. AI enhances journeys. Leverage AI tools for ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Greg Thomas CEO of ContactOne based in Gawcott in the UK, which provides expertise, solutions, and services to businesses with the challenge of managing large amounts of customer contact, typically ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

When using AI to improve your individual marketing output, think first about your customers rather than specific tools. Or vice versa: this is all about your individual efficiency and creativity, ...

Traditional marketing has your marketing automation, campaigns, and touchpoints all planned ahead of launch. And once those plans are in motion, they can be inflexible and can fail to connect with ...

Owning the customer journey is one of the surefire ways for marketers to ensure they are taken seriously by the rest of the business. Owning the customer journey is one of the surefire ways for ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.