HelloFresh's new strategy focuses on increasing Average Order Value from long-term customers and reducing costs through logistics and automation investments. Despite a competitive market, HelloFresh ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

A commissioned study, conducted on behalf of Zeta Global, finds that most organizations track customer lifetime value (CLV), but few apply it to their marketing strategies and tactics The Forrester ...

Customer expectations are evolving faster than most CX strategies can keep up. In 2026, speed, personalization, and seamless human-AI collaboration will define the brands customers trust and stay ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...

Building a startup in 2026? This guide breaks down how to create a go-to-market strategy that drives adoption, revenue, and ...

It turns out people don't like profit-driven price hikes.