Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations (PR) has always been hard to define. Even the Public Relations Society of ...

Public relations can be an afterthought in the rush of bringing a concept to market or quickly scaling a startup. But it shouldn't be. Waiting to build a solid public relations campaign could mean ...