Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

Mention profit and loss (P&L) statements to marketers, and many will point to their colleagues in finance. However, as businesses in every industry are under pressure to justify their spending, ...

With the dawn of the personal computer age and global use of the internet, marketers restructured consumer outreach and built tools for the PC platform. In today’s environment, marketing focus has ...

There’s a disconnect between ad buyers in the trenches of online advertising and their own corporate leaders up the C-suite, who are accustomed to determining marketing group budgets based on ROI and ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

As advisors embrace digital marketing, the tracking of this activity becomes both more important and more challenging. LinkedIn, Facebook, Twitter, Instagram and YouTube each have their own set of ...

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. By providing valuable ...

In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these ...

Amid the constantly shifting landscape of e-commerce, three young Belgian entrepreneurs are revolutionizing how e-commerce companies understand their marketing performance. Opinions expressed by ...