As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for reaching audiences in more targeted and engaging ways. The world of pharma ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

With the January blues behind us, 2025 is shaping up to be a promising year for the advertising industry. Magna forecasts a global ad market growth of 6.1%, bringing total revenues close to the ...

In 2024, FMCG was the largest contributor to India’s digital advertising market, with digital ad spends of Rs 16,606 crore, accounting for 34% of total digital advertising. Digital formed 53% of ...

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with ...

@underthedesknews on TikTok, does a live stream after TikTok content creators gather outside the Capitol to voice their opposition to a potential ban. Creators are reshaping how we consume, share, and ...

Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile ...

Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...