Managing your brand’s reputation is a balancing act. Companies must be constantly poised to both respond effectively to crises and proactively build consumer trust. In my last article on common ...

The importance of online reputation management (ORM) has increased to previously unheard-of proportions in today’s digital world. The internet has become a double-edged sword: it provides several ...

In the business world, how a company is perceived can have a dramatic impact on its performance. The erosion of consumer trust, a dampening of investor desire to provide financial support and an ...

The ICCO recently published its World PR Report 2020, detailing the views of public relations companies for the forthcoming year. It's a weighty document, well researched and authoritative. To give a ...

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will ...

Welcome back to Reputation Management! Here we reveal the underbelly of ordinary automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real customer ...

Reputation management has always lived in a paradox. It exists to protect reputation, yet it must operate without appearing to manufacture it. The moment it is perceived not as a steward of legitimacy ...

Welcome back to Reputation Management! We are again revealing the underbelly of local automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real ...

Online reputation management has traditionally focused on removing negative, harmful, or otherwise unwanted content. After all, it makes sense to target the most visible reputational threat.