These days, the labels people associate with fashion extend far beyond price tags and brand names. Styling trends popularized on social media can foster a restrictive mindset when it comes to ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

A fresh look at runway color trends, examining how fashion week colors evolve into cohesive seasonal palettes seen beyond the ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

As long as people have been able to dress in color, we’ve been desperate to do it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry allowed the textile ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness.

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...