From Market Leader to Trendsetter: UR Sets a New Global Narrative as China's No.1 Live Fashion Brand
GUANGZHOU, China, Sept. 24, 2025 /PRNewswire/ -- On the evening of September 23, URBAN REVIVO (UR), China's leading live fashion brand, teamed up with Tmall for the third time to launch a spectacular ...
Challenging the limitations of traditional runway shows, UR debuted a groundbreaking "singer + runway show" model for the first time in the industry. By seamlessly integrating live music with fashion ...
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