The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a ...

By focusing on real customer experiences, consistent information and helpful content, you can gain visibility without ...

Ever since large online marketplaces began to dominate the shopping scene, the presence of local businesses in our everyday choices has somewhat diminished. The convenience and vast selection of ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

How are Americans using AI to find local businesses? Digital strategist Joe Youngblood recently released a report dubbed "How American Consumers Are Using AI." Based on a new survey of 1,151 U.S.

It’s no secret that people use search engines, navigational apps (like Google Maps), and social media platforms to find local businesses. Our Consumer Behavior Index (CBI) research found that 84% of ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...