Shoppers reported paying for flowers that arrived late, were damaged, didn't match pictures online – or in some cases, didn't arrive at all.

With Valentine’s Day spending projected at $27.7B, BBB warns consumers about romance, florist and impostor website scams and the red flags that can prevent losses.

Better Business Bureau urges those ordering flowers for their sweetie to be careful when selecting the websites they use.

BBB.org/ScamTracker has received numerous reports from shoppers who turned to online florists for last-minute orders. They paid for a beautiful arrangement but got disappointing flowers — or nothing at all.