If you’re planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen. Opinions expressed by Entrepreneur contributors are their own.

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the ...

Why is the B2B Funnel Unique? Keeping the marketing funnel full is essential for the health of your sales pipeline when trying to improve marketing for a law firm. That’s because the B2B sales cycle ...

Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed. That’s the perspective from the global consulting firm ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...