Apple and Google might have first dibs when it comes to hiring business graduates. Among engineering students, Google and Microsoft would be the top two picks, based on one global survey. And for IT ...

HR plays a vital role in employer branding—shaping company culture and creating engaged and happy employees. Workers fear for their future—and that’s a huge problem for employer branding An employer ...

In many organizations, the focus remains heavily skewed toward corporate branding rather than employer branding, a dynamic that can hinder long-term success in talent acquisition, engagement and ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Every business has an employer brand. This is different from a ...

An employer brand represents how employees feel about their experience working at a business and how potential job candidates and the public view it as an employer. It is shaped by its values, culture ...

XISHUANGBANNA, China, Dec. 8, 2025 /PRNewswire/ -- As global competition for talent intensifies, organisations are increasingly elevating employer branding from a recruitment-focused activity to a ...