Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Of the six drivers of your personal brand, purpose is the one ...

Forbes contributors publish independent expert analyses and insights. Holly Corbett covers bias, workplace culture, and social movements. Success is defined as “a desired effect or outcome,” according ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

What are nonnegotiables? Happiness expert Gretchen Rubin shares a powerful tool for living authentically, setting boundaries and pursuing a life around your values. One of the biggest shifts to come ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Have you and your team ever taken some time to sit down and define what your build system should be? I often see teams start a project with the loose idea that they ...

Jennifer Motiff: Hi. I am 60 years old. Toscan Lahy: Most people think I’m 45, 50, but I’m actually going to be 63. Marla Mclean: And I am 60-wonderful years old. That’s 61. Brennan: Yasmin, over the ...