If you don’t know how to fish with poppers and get the most from these lures, now’s the perfect time to learn, as the topwater bite is in full swing and will stay good through summer and into fall.

Learn how to craft the ultimate lure for big fish with expert bait techniques that boost attraction, action, and hook-up ...

Good lures aren’t cheap anymore. Serious anglers understand the value of high-end hooks, sturdy hardware, lasting finishes, and specific actions that discount lures often can’t match. I use quality ...

Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...

A good topwater smash is one of the greatest experiences in fishing. Dozens of surface lures on the market can make them happen, but few are more popular or user-friendly than a popper. They come in ...

Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

The best fishing lures for forward-facing sonar users, featuring baits that show up clearly, stay visible, and trigger bites in real time.

Discover two of the best fishing lures for California saltwater species: Candy Bar and Scrimpz. This video explains how these lures attract halibut, lingcod, and rockfish, along with tips on when and ...