Human-centered design offers a more holistic and people-driven approach to problem-solving and product development. Here’s why this hands-on method has continued to be popular among inventors and ...

The content featured in this article is brand produced. Diana Rhoten smiles as she looks up at the ceiling of her New York home office. She’s paused in mid thought as she recalls the details of a ...

In recent years, Nigeria has seen a surge in digital products across finance, health, retail, and public services. Yet many of these products struggle to gain sustained adoption. While funding, ...

Whenever I come across the term “human-centred design”, I think of an anecdote that an architect friend likes to tell. It happened years ago but he is still incensed about it. He was invited by a well ...

For too long, topics like menstruation and menopause were considered taboo. Thankfully, advertising, social media—and now design—have not only helped break the silence but have empowered women to ...

Human-centered design, also known as design thinking, is a creative problem solving approach practiced in a wide variety of industry sectors. It uses human-centered techniques to truly understand a ...

The list of daily duties for a CMO can seem never-ending. It's as if the CMO position needs to be made up of hundreds or maybe even thousands of people just to accomplish their assigned tasks, such as ...

While billions of dollars are spent on consumer insights to ensure that our potato chips are crispy, powerful data to fuel human-centered design are rarely applied by the social sector. An example of ...