IRIS.TV, which was acquired by Viant a year ago, is a leader in tagging shows by mood and theme—the company provides the examples of “joyful” or “travel”—in order to maximize opportunities for CTV ...

Integrated with the IRIS_ID Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory Through its industry-leading content identifier, ...

The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities IRVINE, Calif., Jan. 29, 2025 /PRNewswire/ — USIM, a leader in delivering forward-focused media ...

NEW YORK—Audience data and omniscreen measurement provider Samba TV today said it would collaborate with content data platform IRIS.TV to bring artificial intelligence (AI) to contextual advertising ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The content data platform IRIS.TV has announced a deal with GroupM, WPP’s media investment group, ...

NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced ...

Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a ...

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its partnership with IRIS.TV, the content data platform, to enhance contextual advertising and ...

Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the companies announced. Terms of the deal were not disclosed. The acquisition is intended to give ...

NEW YORK, March 7, 2024 /PRNewswire/ -- IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice President of Business Development ...